6/6/2023 0 Comments Powder player trackable![]() "We are seeing all the major sports organizations across the world investing in data gathering and analysis," said Omri Bitan, Director at Monitor Deloitte Israel and Head of Sports Business Group at Deloitte Israel. This presents ethical quandaries which need to be addressed. And if teams are following the sleeping patterns of their players, what is preventing them from collecting other and even more intimate data? It won't be long before technology advancements will allow us to collect data directly from the body or even from the brain itself, whether via advanced analysis of brain waves or immediate analysis of bodily fluids. Would sports organizations use wrist straps or rings to track the performance, health and welfare of athletes even when they are away from the training ground and stadiums? For example, will every contract in the future include a clause in which a player authorizes his or her sleeping patterns to be monitored? After all, sleep is a significant parameter in the ultimate performance of an athlete. According to a report by Deloitte titled: 'The hyper-quantified athlete', Covid-19 led to a stream of tracing technologies entering sports, including some that raise ethical questions. In the German Bundesliga, location data is used in order to determine who was in close proximity with people who had tested positive for Covid-19 and whether they need to isolate or not. In the NBA and NFL similar means were used in order to track the health of the players during the pandemic. As a result, he pulled out of a PGA Tour event and prevented the spread of coronavirus. A sudden rise in his respiratory rate alerted him to the possible presence of the Covid-19 virus and after taking a test he discovered he was positive, despite not experiencing any other symptoms. Take for example, Nick Watney, a pro-golfer who wore a WHOOP Strap on his wrist that registered his breathing patterns during his sleep. Far more significantly, these analytics have allowed for scientific and data-based thinking to promote sports in every aspect, from the style of play to a club's accounting.īut data, the use of data, the managing of data, and the monetization and regulation of data, are all new sectors that present economic, management, and ethical questions. This is often done in real time, with the players still on the field. They changed the way in which talent is assessed and the way in which performance is analyzed and consequently how much money a player deserves. These analytics weren't just created to provide journalists with commentary notes and they are changing sports forever. In soccer, you can measure the distance covered and speed of every pass, in basketball you can measure the space a player clears for his teammates and in American football there is a stat measuring passes by a quarterback that were almost caught by the opponent. As is clearly evident, in sports anything can be measured, and with the technologies available today, every action completed by an athlete can be quantified.
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